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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

Data mining books: Mastering Data Mining: The Art and Science of Customer Relationship Management (Berry and Linoff) - useful applied text. Chakrabarti, S., Cox, E., Frank, E., Guting, R. General data mining site: www.kdnuggets.com. Mastering Data Mining: The Art and Science of Customer Relationship Management. Mastering Data Mining: The Art and Science of Customer Relationship Management Author: Michael J. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Berry, Michael J.A., and Gordon Linhoff. Linoff Publisher: Wiley (1999), Amazon. Mastering Data Mining: The Art and. Upper Saddle River, New Jersey: Prentice Hall, 1997. Jim Goodnight, President and Cofounder, SAS Institute Inc. New York, NY: John Wiley & Sons, Inc.